OpenAI has launched an exciting new feature in ChatGPT called Shopping Research. Announced on November 24, 2025, this AI-powered shopping assistant is changing how people shop online. In this article, we explain what this feature does and how you can use it.
The Shopping Research feature helps users find products, compare prices, and get personalized buying guides. It works directly within ChatGPT, making online shopping easier and more efficient.
What is ChatGPT Shopping Research?
ChatGPT Shopping Research is a new AI shopping assistant built into ChatGPT. It is designed to help you make better buying decisions. When you search for a product, ChatGPT now shows relevant options based on your needs.
The feature uses AI to understand what you want. It then searches the web and provides product recommendations with reviews, comparisons, and pricing information. This saves you hours of research time.
Key features include:
- Product comparisons based on your specific needs
- Personalized buying guides
- Price information from multiple sources
- In-depth product reviews
- Smart recommendations based on your preferences
How to Use the Shopping Research Feature
Using the Shopping Research feature is simple. Here is how you can get started:
- Open ChatGPT and type what product you are looking for
- Tell ChatGPT your specific requirements like budget, features, or brand preferences
- ChatGPT will search and provide you with relevant product options
- Ask follow-up questions to narrow down your choices
- Get detailed comparisons between products you like
For example, if you are looking for a laptop for work, you can say something like: “I need a laptop under Rs. 50,000 for office work with good battery life.” ChatGPT will understand your needs and show you the best options.
Conclusion
The ChatGPT Shopping Research feature is a big step forward in AI-powered shopping. It makes product research faster and easier for everyone. Whether you are buying electronics, clothes, or home items, this feature can help you make better decisions.
As AI technology continues to grow, we can expect even more helpful features in the future. ChatGPT with over 300 million weekly users is quickly becoming an essential tool for everyday tasks, including online shopping.
Try the Shopping Research feature today and see how it can simplify your next purchase!